ABOUT US
Established in 2012, VIA Model Management has built an excellent reputation as a trusted and strong partner in the fashion industry.
VIA specializes in developing and managing highly skilled, customer-focused models that support brands and professional production teams to create captivating imagery and presentations, as well as assisting brands internally with their collections.
We are committed to deeply understanding markets, client needs, and trends.
Our goal is to effectively meet demand and consistently deliver value, thereby positioning our models, clients, and international partners for ongoing success.
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VIA for Clients
Our primary goal is providing fashion models that make a difference in the creation of rare, high-quality images and presentations, and offer exceptional internal work and support for clients.
Our models are recognized for their outstanding service, performance and they have a track record with prestigious brands such as LVMH, Kering (Gucci, ...), Richemont (Cartier, ...), Inditex (Zara, ...), H&M, and other industry leaders known for their commitment to excellence and high standards.
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VIA for Partner Agencies
We aim to build strong partnerships through clear, rapid communication and with respect for expertise.
By actively managing our models, we ensure effective teamwork across all markets, grounded in our belief that trust and collaboration are fundamental.
Our goal is to consistently deliver top talent and adapt management to each market's needs.
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VIA for Models
We offer Models more than 12 years of experience as a pure Management (mother agency).
Unlike the traditional model agencies that represent models managed by others, we are 100% dedicated our own talents.
As a result, VIA is well-known for developing and managing the careers of models primarily from Germany, Luxembourg, Switzerland, Austria, the Netherlands, France, and Belgium.
When working with VIA, models can expect personalized guidance and, as soon as they are skilled and prepared, strategic introductions to industry professionals, as well as placements with the most respected agencies, to build their international modeling careers. For example, our models have established partnerships with esteemed networks such as IMG, ELITE, NEXT, and WOMEN, as well as prominent independent agencies including Monster, Oui, The Fabbrica, Why Not, The Hive, Premium, and Premier.
Specializing in management, VIA develops and manages models in the international markets, securing placements or coordinating between major European fashion hubs such as Milan, Paris, and London, as well as significant markets across Asia and the United States.
With extensive experience in both fashion and marketing, we will work closely with models and their parents to carefully plan and execute a successful long-term career. We strive to be a trusted advisor, guiding and mentoring our models every step of the way to help them achieve their goals in the fashion industry.
INTERVIEW WITH LAURA
Interview by Ludwig Henne from QVSTA in 2020,
titled: "Meet the founders of germanys high class mother agency"
VIA Models in one sentence?
We`re passionate, straight forward and caring.
Tell us about your scouting approach - what's your focus and why?
Our current approach at VIA is very selective and we only sign talents that have a high chance of becoming a successful international model. We lay our focus on not only the physical appearance of a model but also their professional behavior as well as character and overall vibe. The models we start to seriously develop have to be into modeling with their heart and soul, because otherwise it's unlikely for the model to connect with clients and therefore to have a good career.
How did the journey of VIA Models start? What motivated you?
In 2012 immediately after my bachelor, I decided I have to start my own mother agency together with Dominik, who is the co-founder of VIA. While I had found a great New Face, we had to create a name, logo, website, bank account and so on in one week. Our first successful models were signed and also we organized the first days of Berlin Fashion Week from there. We worked non-stop. It was such an exciting time.
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For me, it was always very important to have happy models, who can enjoy working in the model business with being protected from things which could be not nice. We believed it was necessary to go a different way, as it was usual in Germany, to create consistent and flourish careers. That's why Dominik and I are very passionate to keep our models` backs free and why we focus directly on the international market.
We realized we had to invest more than the industry average into the knowledge and the skills of our models with the risk of no return. To be economic we had to improve workflows and build our own unique system that gives our models tips and advice for all areas and levels. We strongly believe it was the right way to invest systematically into training the skills of our models, in a unique personalized way.
We always want to offer the best we can. We really love to help our models to be best prepared and then later to be able to execute on the highest level. That is what motivates us.
(2020: Laura and Dominik - founders of VIA)
What did you do before starting your agency?
I was always so much into photography and did start to do a lot of shootings in 2008 with New Faces from leading agencies in Germany. These photo skills help our models a lot in their beginnings.
While I studied communication design in Cologne, I started to scout new models for the agencies I worked with. Through my
scouting and during my study I got an internship at one of the biggest agencies in Germany and besides running VIA, Dominik and I did another internship 2014 at one of the biggest agencies in London. Both opportunities taught me the foundations.
What's your biggest success (and/or challenge) so far?
For us, the biggest success is when we get a big thank you from our models because they are happy with what is happening. Also, it was always a special moment for us when cool bookings from big brands were confirmed, e.g. Saint Laurent, Chanel, Dior, Valentino, Miu Miu, Gucci, Jil Sander, Balmain, Elie Saab, Maison Margiela, and many more.
Our biggest challenge was to create consistent successes. We had to learn that a model may get a great booking once because of her beauty but to create momentum and get rebookings or even requests for bigger projects from a client, requires so much more than beauty.
What's the meaning behind the name VIA?
VIA means way/street. We wanted to create a system that gives our models a way to achieve their goals in the modeling business. We love that the V points down and the A up. So we will go with our models through all ups and downs.
Tell us about your talents: any story you want to share? Successes, setbacks, fun moments?
We are blessed with so many lovely models and so many fun stories.
Once we had a situation that one of our models was sitting in her school class while I received a call from Gucci, that she is booked for their show. Her mother packed her luggage and she took a flight to Milan directly after school and walked the show. It was such a wonderful unexpected moment.
If you could change one thing in the modeling industry, what would you do?
I wish everyone would respect the time of models more. Especially during fashion week it is always heartbreaking to see how unorganized some castings are. The models time often gets exploited, as they have to wait for hours or need to come back for the 3rd time, even late at night, and in the end will not be booked and will be left frustrated and unrewarded for all their time and efforts.
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